The aim of this project was to create an entire concept and event referring to the story of Pied Piper. In this project I learned to work within tight restrictions towards a specific targeted audience, Malmo stad and families with children.
By working with such a specific audience, I learned to adapt my design and concept after the client and at the same time be creative in a new way.
I chose to work with a lot of illustrations and a simplistic typography to appeal to the client and fit the format in question. All the illustrations are made in Illustrator.